Brief 2 Boards + Evaluation

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This is the brief that caused me the most difficulty, to begin with I was excited and came up with a logo I was pleased with, and I think at this point, I spent too much time creating stuff, instead of actual work that was for a purpose. At this point I wish I had moved on to another brief, but I was that worried about time, I carried on creating unsatisfactory work. Having a break from the brief allowed me to look at what I had done with fresh eyes, and totally turn my ideas around. I spent at least a week producing work that has been completely scrapped, when this week could have been used developing other briefs. This is something to learn for the future. This brief allowed me to explore branding and promotion, which is what I want to carry on doing, and it is in my rationale. I struggled with creating a brand/idea/concept for a target audience that was as vast as what I had to work with, the different demographic of people in a hospital is very vast, and this brief was about appealing to as many people as possible. I feel I should have taken forward my ideas to my presentation boards, instead of not developing them further. I had already been told to push my deliverables, which should have been my wake up call.

New Poster Final

I have used two bright greens from the logo colours, the reason being as mentioned in the post about the other poster. This will really stand out from the hospital signage - these posters are designed to be put up once the gallery has opened to fill in some missing gaps from the first one! Bringing art into hospitals is pretty straight forward, the poster does what it says, but for those who aren't necessarily interested in the art as such, it will be an ideal place to reflect and relax, a brighter more enjoyable place than the hospital wards.

These will be printed on the same stock as the previous ideas, a matte card, the dimensions for these are 420mm by 200mm.

New Gallery Poster Final

This is the final choice for the poster that will be posted around the hospital while the Gallery is being installed. The bold green is enough to stand out from the usual blue seen around hospitals. The type written in white also stands out, in a friendly informal font, again different from the usual typefaces from hospital signage, it also reinforces the idea of the white space - the gallery will transform the empty dull space.

This is a good way of exposing the brand and to create curiosity, until a week later when the gallery will open, and the next set of posters with the location on it.

Exhibition Poster Final

This will be in A4 format displayed in the gallery and on the door to the gallery: it will not be displayed around the hospital to avoid confusion with the Serendipity advertising. There was going to be a postcard sized version, for distribution around the hospital, but again to avoid any confusion, the signage for Cynosure is for in the gallery only.

Poster Ideas

Now I have a set design for the bookmarks and pre-gallery launch posters, I can apply it to the posters that advertise the gallery itself. I am really happy with the way this brief is going now, I actually hate my previous ideas. The break from this project has been really beneficial, it has allowed me to come up with new ideas and regain my positivity and excitement for this brief.

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The posters will be printed on the same matte stock as the bookmarks. The posters for the toilets will be laminated. The dimensions for the first batch are 594mm by 200mm and the second batch which I think work better are 420mm by 200mm. I will pick a final 'Bringing Art into hospitals' and a final 'A place to...' both in a different shade of green, as mentioned previously I don't want my advertising to me mistaken for NHS signage. Together the posters explain what Serendipity is about, I didn't want a poster with a really text heavy basis, as people don't want to stop and read it, especially in a hospital, when people don't particularly want to be there in the first place.

New Letterhead Final

This will be my final letterhead, the logo and address are in the top right hand corner as this is quite a conventional layout, with a coloured bar across the bottom of the page using the same colours from the logo. Without the coloured bar it looked slightly bare, and as this is an art gallery I wanted to make it bright and colourful without it looking to informal. The dimensions are A4, 210mm x 297mm, and printed on usual 90gsm copier paper as Serendipity is a free service, and so funds for stationery and printed materials must be kept to a minimum. The address is aligned to the right in Century Gothic, this is because it is similar to the New Garden (logo) font, so it keeps the visual uniform. It isn't exactly the same layout as the business card as I decided I wanted the logo centralised for the business card so it stood out, so it made sense to have the address as one line of copy, obviously I can't centralise the logo on the letterhead. I think it is clear that it is a set.

New Business Card Final

This will be the final business card, I think it works really well, considering the original business cards would have been based on the original letter heads which are truly horrible! I think I can take this idea and develop it into a decent looking stationery set with a letterhead and with compliments slip. This is 85mm by 55mm and on the same matte stock as the posters and bookmarks.

New Letterhead Ideas

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A newer development of the letterheads, I am much happier with these variations they are much more consistent with the current design.

Business Card Ideas

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These are ideas for a business card, again, my head has been much clearer to design these after having a much needed break from this brief. As a touring gallery, Serendipity will need some kind of headquarters where people can get in contact, so it felt necessary to create business cards. It would be ideal for example in a scenario, where someone from Serendipity meets an artist where their work would be suitable for the gallery.

New Gallery Poster

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Again, with fresh eyes I have been able to focus on producing some more refined variations. I will only need one poster for the doors to the ward where the gallery will be under construction. I have kept the design similar to the bookmark for a more uniform look.

Final Bookmarks

I originally was going to produce one, which I have but 9 colour variations, of the different colours from the logo. There won't be a blue outline, this is purely to illustrate the boundaries, the size of this is 14cm x 4cm:

More Bookmark Variations

Looking back at the dreaded Brief 2 - I need to rework it, I can't keep ignoring it, the submission is soon. Time to have a break from motion and finish this once and for all.

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I have actually enjoyed working on it this afternoon - it proves looking at something with fresh eyes does help and I took it straight to print, I am pleased with the outcome. I just can't decide whether to laminate them or not, to make them more durable. As they are just on a matte card.

The colour scheme is based on colours in the logo, I love how fresh they look! After printing them all out they work really well as a set. For some of the advertising for the gallery I may stick to the greens to differentiate from the blues used around the hospital - especially as one of the blues is quite similar to the NHS blue.

Poster Layouts

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More layouts for the poster for Serendipity... I am still not 100% with these ideas, I think I may have to have a break from this brief and come back to it later.

Exhibition Postcard Front Variations

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The last 8 designs show development of my final design for the  front of the Cynosure postcard.

Bookmark Variations

Another avenue of raising awareness, bookmarks to be distributed throughout the wards for patients.

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New Gallery Poster Variations

Originally I started with an A3 format, but realised this is a typical size for the NHS, I want the poster to stand out from all of the other posters around the hospital.

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This next batch are A3 width (420mm) but 297mm high. I think the text reads better in this format, I do want some white space to enhance the 'transforming the white space in a ward near you', but I think the original set had too much white space so the elements were lost.

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Stationery Variations

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These sort of layouts would be suitable as office stationery, e.g. letterheads.

Bookmark Layouts

Stationery Layout

Exhibition Postcard Layouts Type/Image

At this point I have not decided whether I want my exhibition postcard to be portrait or landscape, I have decided it will be A5. Below are a variety of formats I could use. The following combine type and image...

The rectangle is the logo, and the lines of text will inlcude the 'Exhibition name' and location within the hospital. These particular leaflets are for distribution throughout the hospital.