This is the final choice for the poster that will be posted around the hospital while the Gallery is being installed. The bold green is enough to stand out from the usual blue seen around hospitals. The type written in white also stands out, in a friendly informal font, again different from the usual typefaces from hospital signage, it also reinforces the idea of the white space - the gallery will transform the empty dull space.
This is a good way of exposing the brand and to create curiosity, until a week later when the gallery will open, and the next set of posters with the location on it.
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