What Is Good... Logo

These are my 2 favourite logos... I have stuck with the same colours from Wrap It Up, and the same font and style, as I felt the design communicates the fifties in a successful way. I cannot decide between a the two at the present moment, as I think both are equally as effective.

What Is Good... Simply Retro

This is just a colour experiment with the type for Simply Retro, as when I did the type for Wrap It Up, I had already picked the colours I was going to use before I began designing, so I didn't get chance to experiment with other colours. A part of me wants to stick with the same colour scheme as I think it works well, but before I can make that decision, I need to explore other avenues:


I do quite like this colour, it really adds to the softness and flow of the scripted text. The pastel pink gives a feminine yet playful feel, this would be appropriate if the shop was just for females. From my research of 'Vintage advertising' soft pastel colours are common, which is something to consider.


This is a better colour and I think it would suit the logo well, it is much bolder than the previous colour.


I cannot decided whether this is appropriate or not, it may look quite good with the grey. It is one to consider...


At first I did like the red, but it looks a bit cheap, which means it is definitely not appropriate to my branding, as I want to create a really elegant look.



I am in two minds whether I like the blue or not, it is bold, which is great, but I think it may be too saturated, and other lighter tones, just don't seem to look right at all.


This is just an experiment with using white type on a coloured background, I don't think this would look right if I stuck with the idea of framing the text.


The grey works really well with the white, and it would be sticking with my original colour scheme which I felt had a vintage feel to it.


This is a lighter version, which I did like at first, but compared with the previous idea, the text doesn't stand out quite as much. The colours need to stand out, especially as the logo will be transferrable on to a shop sign.


This is completely different from my other experiments, and I just wanted to go for really bright colours to see how it would look, this wouldn't be appropriate for the Fifties vintage shop, but may suit the Sixties or Seventies one. I think the oclours really communicate the word, retro.


This is a colourful variation, however, the use of the primary colours makes it look a little bit childlike.


Quite a radical colour clash here, again it may suit the Sixties/Seventies shop branding, but not the Fifties.


This is a better combination of colours, however, I think it may be a little bit too fun and playful looking.



Okay, I am beginning to hate the idea of having a back ground colour it looks tacky and cheap. I need to think, tastefully sophisticated...


I think I will stick to my guns, and go with grey... Unless anyone has any better suggestions.

What Is Good... Frame For Logo

Wrap It Up... Final Designs

How to Fold: Business Card Holder

This will be seen on the outside...

And it will fold out to look like this on the inside...


Mail It: Receipt Envelope

The horrible solid and dashed lines will not be visible but are just to show where the visuals are in relation to the net boundaries.

How To Fold: Mail Shot Invitation

Wrap It Up... Nets

Display/Publicity:

This style of net would be appropriate for a mail shot and is very similar to the net I used for No News Is Good News. It would also make a good invite, to invite people to the opening of the shop.

How to Fold:

(Still need to pick a suitable net)

This would make a good fold out poster - small and portable as a folded product but can be folded out to reveal information and or an image.

This would fold up into an envelope style net, this could be useful as a business card holder.

Mail it:

This is one of my favourite nets, it will fold up to be like a pick and mix bag, which can expand ever so slightly to accommodate for thicker products, it could be used for all manner of things, a receipt envelope, a mail shot, a form of jewellery packaging...

Special Packaging:

This is a different variation on a standard cube, the cut away means it would be great as display packaging.

Structural Packaging:

This would be good to package something a little bulkier than normal and the cut away tag on the top peans it can hang on a rack too, ideal in a shop situation. As soon as I saw this I just thought of the packaging my ink cartridges come in, and I suppose the format is quite plane, so I would have to use the visuals in a really creative way to make the product eye catching and desirable.

Wrap It Up... One Word, One Image

My chosen word:

Originally was going to be Vintage but that seemed too obvious so I went with...

...Retro.

Retro can be used to simply mean “old fashioned” or old, functioning much like “timeless” or “classic”. It is a culturally outdated or aged style, trend, mode, or fashion, from the overall postmodern past, that has since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into post-modern art, advertising, mass media, etc. It was popular in the 1950s. - Wikipedia.

My chosen image:

Marilyn Monroe, a world famous all round icon, I think she makes a great 'face' for the fifties, which is the era I am choosing to pick, as I have looked at a variety. It was hard to pick an image as she looks glamourous in every single photo...

The colours in this image don't fit the mandatory section of the brief (2 colours plus stock). To keep with the vintage idea, I could use greyscale on white stock...

This looks great, and what might work even better, is to keep the lips red for a feminine touch, and this would still comply with the brief...

I have my chosen word and image, now I need to look at the different nets.

Wrap It Up Brief...

Brief:

Identify, select and clarify 'good' in one word.

Identify image that represents research.

Choose one net from each of the 5 net groups and investigate them.

Mandatory:

2 colour plus stock - across the range.

Use 3 nets - no modifications.

Deliverables:

3 packaging solutions.

Design work - DP Blog.

Considerations:

Content - image? word? link the two...

Colour - appropriate.

Font.

Format/ form - inside and outside.

Media.

Deadline:

9:30 am Tuesday 19th October.