Tuesday, 12 January 2010

Visual Language...'Proper' English

Noun – (naming word) John is running for the red bus.
Adjective – (descriptive word) John is running for the red bus.
Verb – (action word) John is running for the red bus.
Proper Noun – (specific naming word) John is running for the red bus.

1st person narrative – I think that…
2nd person narrative – You think that…
3rd person narrative – He/She/It thinks that…

Pronoun – a word to replace a noun to make a passage less repetitive. An example of this replacement is, ‘Gemma gave the pen to Steph’, this can be replaced with, ‘She gave it to her’, this replacement can only be used in a passage if the three replaced nouns have been mentioned and introduced earlier on in the passage, as the replaced version would sound odd.

Objective personal pronoun – ‘Could you give me the objects’.

Possessive personal pronoun – (represents ownership) ‘This dog is mine’.

Demonstrative pronoun – (another word to replace a noun)
Singular – this (suggests the noun is near the speaker), that (suggests the noun is at a distance).
Plural – these (suggests the noun is near the speaker), those (suggests the noun is at a distance from the speaker).

Relative pronoun – ‘To whom does this belong?’, ‘Who does this belong to?’.

Between us, Steph and I had to take notes of a story told by Amber, I took the key points and Steph wrote the rest:

My version:
- Summer, Amber getting ready for the first years starting on the 14th.
- 58 out of 59 students arrived.
- Met friend for lunch.
- Her friend’s Dad’s friend’s girlfriend had a snake.
- No cage- roamed around.
- Not eating, took to vets.
- Nothing – reserve power as domesticated.
- Went back to vets as was still growing not eating.
- Sleeps in bed straight out next to her.
- Put snake to sleep.
- Snake growing to height to eat her.
- Story told on 2nd day.

We then had to condense this information further, into 160 characters completely getting rid of irrelevant information.

(159 characters)
Amber heard a story of a woman who had a snake that slept in bed with her, it stopped eating yet kept growing. Verdict: the snake was sizing her up to eat her.
This proved to be quite a challenge, as in my first attempt I was quite a lot over the maximum character limit.
The next one we had to do was to summarise some text from a magazine about cocktails, again the maximum character limit was 160:

(158 characters)
Impress your friends at your next party: Reform, Boutique, Mojo, Alea Casino and Revolution Electric Press all offer cocktail master classes (some at a cost).

The final one was the same as the other exercises, but this time about the Leeds band scene:

(160 characters)
Putting on your own gig is the best way to see bands for free and Leeds has plenty of them with some impressive names. To help you get started read these tips..

By the final one I felt like I had got the hang of the exercise, it is important to be able to condense information in Graphic Design, as it is all about communicating information in a clear and concise way.

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