To begin my research I need to look visually at how these publications are presented, I am more leaning towards a book, as book binding is something I will be learning soon, which I am really looking forward to.

I have looked at a variety of categories for the visuals, what I found is the rude ones tend to rebel against the traditional joke book design of wacky writing and imagery, and the rude ones tend to be quite serious looking in design and text only, apart from the one with the illustration of the female on.

A common colour that crops up in the colour scheme of these books is yellow, this could be due to the associations people have with yellow such as, happiness, however, in large doses it has been said to psychologically annoy people.

The style of text does vary from book to book depending on the target audience, however, the text, across the board, tends to be sans serif and quite bold, as joke books are generally very eye catching and vivid.

I have not looked into the insides of the books yet, as I need to begin to figure out how I can make this project original, as joke books are incredibly popular, and I wouldn't want to create 'just another joke book', a set of cards with jokes on could be an interesting method.