Develop identity and creative direction for a niche music TV channel.
CONCEPT
The main music channels appear to continuously play the same kind of songs e.g. Lady Gaga, but there is a large audience of people who enjoy more alternative/underground music.
CONSIDERATIONS
- Name
- Logo
- Target audience
- Ident
- Supporting printed media
TONE OF VOICE
Inclusive to suit the wide range of genres featured.
TARGET AUDIENCE
- People with eclectic music taste.
- People fed up with commercial taste.
- People with niche ideas.
DELIVERABLES
- Logo
- Range of idents/stings.
- Supporting printed media.
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