Final Underground Board

This is the final chosen design for the 48 Sheet Underground board. The reason for this selection, is I like how the type directs the readers eyes to the logo. And it has an equaliser type effect due to the lines of type being different lengths. It features all the necessary information which is neatly grouped together without looking to cramped.



Here is what it might look like in context:



The idea behind this advert is for the piece to be on design a week or two before the launch, to expose the logo and design, so it becomes familiar before the launch itself. This will be a more detailed board than the outdoors billboard as on the Underground, people will stand around waiting for a tube, so will be more likely to take the time to read it. The bright colours against the black should draw them in.

The design of my postcard says, 'Get ready for the launch', but as there is quite a lot of text on the design already, I didn't want to add another, as I liked the layout already.