Wednesday 14 October 2009

Visual Language Exercise Continued

This week, we did a similar exercise to before, using the letter A’s but instead of individual squares representing a word, and they had to work as a sequence of 4.
Some of the words we were given were taken from the Alphabet Soup brief of when an alphabet had to be created to represent, duplicate, compress, dissect, hybrid and edit. We were then asked to create single squares to represent the word, which is what we did last week.

Duplicate: For the first square, there was one A, then the next square there were 2, for the third there was 4 and for the last square there was 8, so as a sequence I think they communicated the idea of duplication.


For the individual representation I combined all 4 squares into one, with an extra line at the bottom.



Compress: I found this quite tricky at first but decided to use2 lines of 4 bold A’s for the starting square, in the next square, the top line was still the same but the bottom line wasn’t bold, for the third one the bottom line of A’s were in a smaller font, and finally, the bottom line was smaller still. I think this showed the idea of the heavy, bold A’s compressing the other A’s so they progressively became smaller and smaller in size.


For the single square example I had 3 rows of 2 Bold A’s with some smaller Bold A’s underneath in 3 rows of 3 which slightly overlap to show the idea of compression and being squashed.



Dissect: This was another tricky one, as one of the rules set was that the letters could not be cut into, which would be ideal for this word. Instead, I cut out 4 rows of 4 A’s and stuck them down for the first square, for the next one, it was the same arrangement but the letters had been cut into individual columns. For the third example the 4x4 arrangement was the same but the letters have been cut even further into blocks of 2, and finally for the last square all of the A’s had been cut into individual letters.



In the single example I had two rows of 4 A’s that have been placed at a 45 degree to each other, to show how they have been cut up.



Hybrid:
In the next series, I added a new font in each square, so for the first one, there was only one font, in the second there were two, in the third there were three and in the last sample, 4. This was to show how a hybrid is made up of different things. The way in which the letters were arranged were the same on each but bundled together at different angles, to show how the different fonts are part of one unit.












For the singular version, I feel this was probably my weakest representation, as it was the same four fonts used in the series, with one letter from each stuck in a line, again to show that the letters are part of one unit.




Edit: Some people found this quite tricky, however I found it was quite straight forward, as to edit something generally is to change or amend. So I started off with a letter A in the bottom left corner and then in the second example, the A was smaller in size and had been rotated 90 degrees clockwise and placed in the bottom right hand corner, for the third square the A is bold and standing upright in the top right corner. In the final square, the A is in the top left corner and has been rotated 180 degrees and is smaller than the previous one.



In the last single example, I have used 4 A’s, the first one is stood upright, the second is smaller and has been rotated 90 degrees clockwise, the third letter had been rotated a further 90 degrees and is bigger in size. The final letter has been rotated another 90 degrees and smaller.




Again, I found the exercise quite interesting as it really gets you to 'think outside the box'. I did find it challenging but that made it all the more intriguing, and again, it is great to see how the same information is interpretted differently by other people.

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