Thursday, 18 March 2010

Communication Is A Virus Brief

This brief is a collaborative project which requires a graphic response aimed to a specific target audience. As with all briefs, the tone of voice must be appropriate to the content and the audience, and it must remain LEGAL. Considerations will include, the use of type or image or both together. The purpose is a large consideration, is the product informing, entertaining, directing etc. However, the colour pallet is limited to two colours plus stock.

To work out how to be matched up with the ideal working partner we had to work out what our skills and attributes were to identify what we were looking for in that partner.

MY SKILLS:
- Good with type.
- Good at layout.
- Photoshop.
- Negotiation.
- Concept building.

MY PERSONAL ATTRIBUTES:
- Positive.
- Focussed.
- Punctual.
- Determined.
- Can communicate.

THEIR SKILLS:
- Someone who's good with image (and possibly type).
- Someone who's good at practical things- drawing, crafting.
- Good at concept building and coming up with ideas.
- Can use Illustrator (possibly InDesign too).
- Good at presentation.

THEIR PERSONAL ATTRIBUTES:
- Good timekeeper- punctual.
- Not easily distracted.
- Confident...not arrogant!
- Positive.
- Able to communciate/present/pitch
+ NICE :)

We then had 45 minutes to create a visual advert showing these skills and attributes, in A3 format, these were to be posted on the wall of Studio 3, and people whose skills matched that of my poster could write their name on a post it note and place it on my poster. I did the same for the others.

In the end, Meryem and I have chosen to investigate "Get people to communicate/talk more".
We decided to go away and research on this and bring it all together to come up with a concept.
My research was looking at the world of Facebook and social networking sites, including the horrors of what goes on online for example, paedophilia, but also I looked into how it brings people together.
Meryem had looked into languages particularly saying 'Hello' in different languages, based on the ideas of people not saying what they would like to.

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