Rough Brief...

I have a rough idea of a brief for my concept crit, but there are areas I need clarifying. My issue is I would like to do the Channel X brief, but at the same time would like to combine my love for music with it, possibly in creating a new music channel. Although it would be easier to work on a channel with all the credentials and criteria set.

BRIEF:

- Develop identity and creative direction for a TV channel.

CONCEPT:

- Need big, bold brand to forge emotional connections with the audience.

CONSIDERATIONS:

- Channel - Channel X Brief? Or new music channel?

- Logo - colour? type?

- Target Audience

- Ident

TONE OF VOICE:

- Suited to target audience.

- Channel X: Lighthearted

- Music Channel: Serious