Poster Ideas

Now I have a set design for the bookmarks and pre-gallery launch posters, I can apply it to the posters that advertise the gallery itself. I am really happy with the way this brief is going now, I actually hate my previous ideas. The break from this project has been really beneficial, it has allowed me to come up with new ideas and regain my positivity and excitement for this brief.

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The posters will be printed on the same matte stock as the bookmarks. The posters for the toilets will be laminated. The dimensions for the first batch are 594mm by 200mm and the second batch which I think work better are 420mm by 200mm. I will pick a final 'Bringing Art into hospitals' and a final 'A place to...' both in a different shade of green, as mentioned previously I don't want my advertising to me mistaken for NHS signage. Together the posters explain what Serendipity is about, I didn't want a poster with a really text heavy basis, as people don't want to stop and read it, especially in a hospital, when people don't particularly want to be there in the first place.

New Letterhead Ideas

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A newer development of the letterheads, I am much happier with these variations they are much more consistent with the current design.

Business Card Ideas

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These are ideas for a business card, again, my head has been much clearer to design these after having a much needed break from this brief. As a touring gallery, Serendipity will need some kind of headquarters where people can get in contact, so it felt necessary to create business cards. It would be ideal for example in a scenario, where someone from Serendipity meets an artist where their work would be suitable for the gallery.

New Gallery Poster

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Again, with fresh eyes I have been able to focus on producing some more refined variations. I will only need one poster for the doors to the ward where the gallery will be under construction. I have kept the design similar to the bookmark for a more uniform look.

More Bookmark Variations

Looking back at the dreaded Brief 2 - I need to rework it, I can't keep ignoring it, the submission is soon. Time to have a break from motion and finish this once and for all.

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I have actually enjoyed working on it this afternoon - it proves looking at something with fresh eyes does help and I took it straight to print, I am pleased with the outcome. I just can't decide whether to laminate them or not, to make them more durable. As they are just on a matte card.

The colour scheme is based on colours in the logo, I love how fresh they look! After printing them all out they work really well as a set. For some of the advertising for the gallery I may stick to the greens to differentiate from the blues used around the hospital - especially as one of the blues is quite similar to the NHS blue.

More Test Idents

Still haven't made up for the work lost yesterday, but I think it may have to wait, here's some more test idents. Mainly focussing on the dog version (the shorter duration ident) as I think I found a final in the blue sky variations yesterday:

Test Ident 18:
 
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More Test Idents

Test Ident 12:

 

 Test Ident 13:

 
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 Test Ident 15:
 

Above, I have overlayed two of the movies on top of each other so I can create this flying/floating effect with the camera.

Test Ident 16:



I have changed the path the camera moves in this one.


 Test Ident 17:
 

Test Idents

Test Ident 1:
 

Test Ident 2:
 
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Dog Test Animations

One of the stronger concepts I found to do with the over 60s was a dog - this could have lots of visual possibilities! I started by drawing a dog to be animated in After Effects, I have never done this kind of animation before and I have a feeling its too late in the game to try new stuff, so it may well be ditched!

'Its the concept not the finish' (as Marlon Griffin [who has directed adverts for Coca Cola and Nike!!] told me)!!

My slightly dysfunctional looking dog:

Dog 1:

Dog 2:




Dog 3:



Dog 4: Dog 5:

More Stings

This is a shortened version, however the text is visible at the beginning, which shouldn't happen.



I used opacity on the text here starting with 0% right at the beginning reaching 100% at the eye. A few more frames have been shaved off here, it is nearly finished I believe.




This is the same as the previous one, but I have put that static noise back in, I quite like how the static works with the animated text.



This was something new I was playing about with, creating a shatter effect. There is no sound on this version.



I found a suitable glass shatter noise here, however, the ending isn't very smooth.



This has a much smoother ending.

Motion Graphic for Channel Launch

Tube Vector

My selected billboard image will also be used for a London underground advert proposal following my research on the London Underground advertising, by CBS Outdoors:

More Billboard Layouts

Web Feature

Colour variations for the Sky Web Feature. The design has to be kept to the Sky version, so the only freedom really is the image and colours.

Based on the original banner that was there, see below (this is not my work):

I recreated the gradient in a similar way so it would match up:

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There aren't many different ways that this can be done as it needs to follow the template of the Sky website, this is how it may look. I prefer the original grey gradient as it corresponds with the grey in the image, and the blue stands out more.

This is how the Eye Spy feature may fit in on the ITV website, again, with the already built in template, there are quite a lot of restrictions, I couldn't even experiment with colour here:

Original:

 With my Eye Spy:

Magazine Ad Layouts continued

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The first half of these when I previewed them, I noticed an error with the image, this has been rectified. Also it doesn't say anywhere but I am pretty sure for off-air campaigns the ITV logo has to be on the right, so this also has been changed. According to the Ad Spec for the magazine it should be: Bleed 288 / 218 Trim 280 / 210

I thought, this magazine is for regular readers, particularly women with children, according to their statistics, so the 2 issues before the week of the programme to show the Who's watching you? advert with no information, and the week of the programme to display the one with the day and time and without Who's Watching You?

Test Stings

Sting:
 

This is a silent sting and would be ideal for the digital escalator panels in London.

 Sting 1:
 

This has the impact noise back in it.

 Sting 2:
 

Test Trailers 3

Test Trailer 13:

This is with the corridor image, and the Teardrop song. The ITV logo isn't at the top of the layer palette like it should be, hence the reason it fades at the start. Lesson learnt!

 Test Trailer 14:

This is how it should be.

 Test Trailer 15:

I added in the date and time at the top for realism with the corridor image only I forgot to turn it off, and so it plays throughout the entire time.

 Test Trailer 16:

This is how it should have looked.

 Test Trailer 17:

A few friends thought the sound effects had more impact so I have resorted back to them. The sound is not in time here.

 Test Trailer 18:

The sound still appears to lag a bit in this clip.

Magazine Ad Layouts

The magazine the advert will be in, will be for one of the television guides, which are about an A4 Portrait format.

Magazine Ad Ideas

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As it stands at the minute I really do not like the eye being used in the portrait format, nothing seems to work as well. I need to experiment more with different layouts, but even the eye on it's own doesn't seem to look anywhere near as effective as it does in landscape format. The first half of the layouts, have a white mark at the corner of one of the eyes, I rectified this when I noticed it. Also the ITV logo should be on the right hand side - I think! Most of ITV's off-air campaigns have the logos on the right hand side.

Test Trailers 2

Test Trailer 8:
 
I have a new 'impact' noise for this one, it sounds so much better! It would help if I had the audio in time with the animation. From freesounds.org

 Test Trailer 9:
 This is how it should have looked! The key is to make sure the peak of the wave form is in line with the correct point of the text transformation:

 Test Trailer 10: I have used a new eye in this one, it is a photo I have taken myself - rather than the previous eye that I had taken from Google Images. However, the ripple in the eye is too early, it should be timed for when the words Eye Spy, hit the eye. Test Trailer 11: This is in time - and could well be a contender for a final trailer. Test Trailer 12: This is using the corridor image at the beginning - although as there isn't any people in it, it doesn't seem as relevant as the image with people in. However, I do like how the static works at the end with the twitchy text.