Image... Type As Image

BRIEF:

Select three quotes from the articles and visually communicate them using only the text in which they are written.

CONCEPT:

The context of a quote depends upon who said it, whom it was said to, the environment in which it is said and the tone in which it is spoken. Words do not exist out of context.

Working with type as image allows you to convey more than the words that have been written.

TARGET AUDIENCE:

Must be appropriate to each article.

TONE OF VOICE:

To reflect target audience.

CONSIDERATIONS:

Think visually. Will the quote exist in the environment, on someone's hand or a wall.

MANDATORIES:

All images must be supported by a broad body of work. The final images should be presented on an A1 portrait format. All type must be based on existing typefaces.

DELIVERABLES:

Three visually resolved quotes submitted on A1.

DEADLINE:

27th January 2011.