Bloc + Blur

This brief sounds quite cool, restricting but at the same time interesting as I like experimenting with layouts.

To-do List

Progress Tutorial with Joe

This tutorial was very disheartening, after following the deadlines set by Amber and I, according to that timetable, I was on track, however according to other tutors I was very behind. I felt very unmotivated towards my work at this point.

Brief 4

* For deliverables, blipvert needs replacing with sting.

As much as I find this brief really exciting, it is also really challenging, as most of the other briefs, I have been able to fit into the target audience, and I don't on this one, mainly because I am not over the age of 60. Some research into my target audience will be required so I can understand how to communicate to them.

Exhibition Postcard Layouts Type/Image

At this point I have not decided whether I want my exhibition postcard to be portrait or landscape, I have decided it will be A5. Below are a variety of formats I could use. The following combine type and image...

The rectangle is the logo, and the lines of text will inlcude the 'Exhibition name' and location within the hospital. These particular leaflets are for distribution throughout the hospital.

Final Logo

This will be the final Serendipity logo:

Refining Final Logo

Just refining the type as I still felt something wasn't quite right... 

Below is an example of how I have adjusted the horizontal scale, the first is the original at 100% and it increases by 10 in each time. I actually think the original is better here.

This is adjustment in the tracking as in the beginning stages I felt at some point the letters would have to be altered so they are further apart, worth a try but sticking with the original.

Finally is the kerning, I am glad I decided to experiment with this, in particular I am looking between the 'e' and 'n' as in my original logo I felt it looked a bit confusing. Bearing in mind with this type it is the original, the logo has a thicker stroke. Instantly with the thinner writing it looks clearer. The first one is the original, the last one has been adjusted to 100 and the ornament on the n is now more visible.

Showing how it effects the logo:
1) Original logo
2) Stripped back to original thickness of type and the kerning has been adjusted.
3) Adding colour.
4) Adding the thicker stroke.
5) Further adjusting the kerning as the 4th one returned to its indistinguishable state.

My final logo, again, will be the third one.

Applying it to a mug: