What Is Good... Simply Retro

This is just a colour experiment with the type for Simply Retro, as when I did the type for Wrap It Up, I had already picked the colours I was going to use before I began designing, so I didn't get chance to experiment with other colours. A part of me wants to stick with the same colour scheme as I think it works well, but before I can make that decision, I need to explore other avenues:


I do quite like this colour, it really adds to the softness and flow of the scripted text. The pastel pink gives a feminine yet playful feel, this would be appropriate if the shop was just for females. From my research of 'Vintage advertising' soft pastel colours are common, which is something to consider.


This is a better colour and I think it would suit the logo well, it is much bolder than the previous colour.


I cannot decided whether this is appropriate or not, it may look quite good with the grey. It is one to consider...


At first I did like the red, but it looks a bit cheap, which means it is definitely not appropriate to my branding, as I want to create a really elegant look.



I am in two minds whether I like the blue or not, it is bold, which is great, but I think it may be too saturated, and other lighter tones, just don't seem to look right at all.


This is just an experiment with using white type on a coloured background, I don't think this would look right if I stuck with the idea of framing the text.


The grey works really well with the white, and it would be sticking with my original colour scheme which I felt had a vintage feel to it.


This is a lighter version, which I did like at first, but compared with the previous idea, the text doesn't stand out quite as much. The colours need to stand out, especially as the logo will be transferrable on to a shop sign.


This is completely different from my other experiments, and I just wanted to go for really bright colours to see how it would look, this wouldn't be appropriate for the Fifties vintage shop, but may suit the Sixties or Seventies one. I think the oclours really communicate the word, retro.


This is a colourful variation, however, the use of the primary colours makes it look a little bit childlike.


Quite a radical colour clash here, again it may suit the Sixties/Seventies shop branding, but not the Fifties.


This is a better combination of colours, however, I think it may be a little bit too fun and playful looking.



Okay, I am beginning to hate the idea of having a back ground colour it looks tacky and cheap. I need to think, tastefully sophisticated...


I think I will stick to my guns, and go with grey... Unless anyone has any better suggestions.