Originally I started with an A3 format, but realised this is a typical size for the NHS, I want the poster to stand out from all of the other posters around the hospital.
This next batch are A3 width (420mm) but 297mm high.
I think the text reads better in this format, I do want some white space to enhance the 'transforming the white space in a ward near you', but I think the original set had too much white space so the elements were lost.
I first thought of travel and technology - they have come a long way, then I thought of a few funny scenarios of it being about the man on the original cover and how far he's come, one where he is on a 2p coin, and one where he is the president:
I would like to focus on the technological aspect, it will update the cover design, and hey! we are in the twenty first century where technology is moving just as fast as this module is going!!